By Carmela K Baeza, MD, IBCLC| Art By Ken Tackett
"Some dyads (mother-infant pair) start their breastfeeding relationship in harsh circumstances. Frequently, due to medicalized births and unfavorable hospital routines, there are so many interferences to initiate breastfeeding that by the time mother and baby arrive home they are already using bottles and formula – despite mother having desired to exclusively breastfeed.
These mothers often feel that they do not make enough milk and that their babies prefer the bottle. They will make comments like “my baby doesn't like my breast”, “I cannot make enough milk”, “the more bottles I give my baby, the less she likes me”, and so on. This can become the road into postpartum depression.
Those mothers who are intent on breastfeeding will often look for support, and may find it in a midwife, a lactation consultant or a breastfeeding support group. These health care professionals or counselors may offer the mother to work on her milk production by expressing milk from her breasts (either with her hands or with a pump) and feeding that milk to the baby, as well as putting baby on the breast.
And this is what we call triple breastfeeding.
Imagine: mother puts baby at her breast. Baby suckles for an hour and a half, falling asleep frequently. Mother will tickle him, speak to him, encourage, often to little avail. After an hour and a half, mother will unlatch the baby (he never seems to come off on his own), put him in the crib, set up her breast pump and begin pumping, going for at least 15 minutes on each breast. Halfway through, the baby wakes up and cries – he´s hungry. But he was just on the breast for almost two hours! Mother turns off the pump (and so little milk has come out!) and feeds her baby a bottle of formula. She cries. She feels exhausted, useless, and unable to meet her baby´s needs. She has not left the house for days, because she is immersed in a never-ending cycle of breast-pumping-feeding."
ABC rejected the commerical about postpartum recovery, claiming it was "too graphic."
By Ashleigh Carter| Published on 2/11/2020
"A postpartum ad that was supposed to air during the Oscars is gaining attention online after ABC rejected it for being too "graphic."
The 60-second commerical made by Frida Mom shows a new mom waking up in the middle of the night and struggling to use the bathroom, while using different products to help her, including mesh underwear. The ad ends, saying "Postpartum recovery doesn't have to be this hard," followed by products the company sells.
Frida Mom posted their ad on YouTube and introduced it by saying, "The ad you're about to watch was rejected by ABC and the Oscars from airing during this year's award show. It's not 'violent, political' or sexual in nature. Our ad is not 'religious or lewd' and does not portray 'guns or ammunition.' 'Feminine hygiene & hemorrhoid relief' are also banned subjects."
The compnay submitted the commercial to air during the 2020 Oscars, but according to Health.com, it was rejected for being "too graphic with partial nudity and product demonstration."
July 4, 2019
By Lana Hallowes
"How awesome are these NICU nurses? They are going about their important tasks while babywearing the bubs they care for when their parents aren’t able to."
"The photos, shared by Kangatraining Austrailia show the hardworking nurses in Neonatal Intensive Care Unit (NICU) in Germany doing what they do best-loving and caring for needy babies.
As any babywearing mama, or dad, will know, all babies love to be held close and carried, with the movement soothing them and often putting them to sleep."