ABC rejected the commerical about postpartum recovery, claiming it was "too graphic."
By Ashleigh Carter| Published on 2/11/2020
"A postpartum ad that was supposed to air during the Oscars is gaining attention online after ABC rejected it for being too "graphic."
The 60-second commerical made by Frida Mom shows a new mom waking up in the middle of the night and struggling to use the bathroom, while using different products to help her, including mesh underwear. The ad ends, saying "Postpartum recovery doesn't have to be this hard," followed by products the company sells.
Frida Mom posted their ad on YouTube and introduced it by saying, "The ad you're about to watch was rejected by ABC and the Oscars from airing during this year's award show. It's not 'violent, political' or sexual in nature. Our ad is not 'religious or lewd' and does not portray 'guns or ammunition.' 'Feminine hygiene & hemorrhoid relief' are also banned subjects."
The compnay submitted the commercial to air during the 2020 Oscars, but according to Health.com, it was rejected for being "too graphic with partial nudity and product demonstration."